Research Log of Web Science Students

Computer Science is not simply programming

Intro Part 1.

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Augmented Reality is one of the most recent and blooming technologies up to date. Augmented Reality, or simply called AR, aims to be an extension of sensory motor capabalities of computer systems in order to combine or to merge virtual and real objects. Simply, AR fulfills the needs of the users to benefit from the computer as well as to interact with their real world at the same time. [1] Since AR’s ability to collaborate with virtual reality and the real world environment, developers explored more into this and produced various outcomes in the field of Advertising, Marketing, Mobile or Handheld Applications, Gaming, and Education. Examples of these projects include the Z4 Commercial by BMW ,the Online Shopping app by Zugara, the EyeMagicBook by HIT LAB NZ, and the ARiSE(Augmented Reality in School Environments) project by Fraunhofer Institute for Intelligent Analysis and Information Systems(IAIS)[2].

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Written by rururu

August 9, 2009 at 3:56 am

Posted in Augmented Reality

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